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The PhilosophyCitiesInspirationOur Vision
Los Angeles at sunset, palms against the light

Identity 03

Los Angeles isn't a place.

It's a permission.

The city

Others breathe freedom along the coast, where the light does the talking.

Creativity. Sunset. Cinema. Dream. Design. Freedom.

A city that is read at golden hour and remembered at night.

Six neighborhoods

Six identities.

Each neighborhood has become a fragrance. Come closer to the one that carries its name.

Beverly Hills, Los Angeles Altera Identity Beverly Hills, eau de parfum 50 ml Beverly Hills
  • Poise
  • Crystal
  • Distance
€56 · 50 ml Malibù, Los Angeles Altera Identity Malibù, eau de parfum 50 ml Malibù
  • Ocean
  • Freedom
  • Salt
Coming soon Downtown LA, Los Angeles Altera Identity Downtown LA, eau de parfum 50 ml Downtown LA
  • Concrete
  • Momentum
  • Work
Coming soon Hollywood, Los Angeles Altera Identity Hollywood, eau de parfum 50 ml Hollywood
  • Light
  • Promise
  • Clarity
Coming soon Silver Lake, Los Angeles Altera Identity Silver Lake, eau de parfum 50 ml Silver Lake
  • Creativity
  • Stillness
  • Warmth
Coming soon Venice, Los Angeles Altera Identity Venice, eau de parfum 50 ml Venice
  • Sun
  • Skin
  • Ease
€34 · 50 ml
Not simply neighborhoods.
Ways of living.

Back to the cities